Advertisement Bidding, Kaggle Contest, New Term & New Faces

Today, the Data Science team kicked off its first meeting of 2012! Welcome to Arthur, David, Paul, and Will for joining the cause! The meeting covered exciting new topics ranging from internet ad bidding to Kaggle competition.

Advertisement Bidding: Paul talked about internet ad bidding, i.e. bidding on advertisement slots on platforms like Google AdWords. He introduced the optimization problem inherent to ad bidding, the difference in pricing between advertisement slots on Google, and explained various bidding methods.

Stay Alert! Kaggle Competition: David gave a walk-through of the Stay Alert! Ford challenge on Kaggle. He described two main findings which propelled his model to finish 6th in the overall rankings. The first was a data visualization method which, in his case, zeroed out the randomly added datapoints. The second was the discovery of interaction effects between variables.

The next meeting will be held next Monday at 4:30pm in the Stats Club Office M3 3109.

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